TAIPEI, Taiwan － InsightXplorer and comScore announced the latest situation involving Internet users’ audio and video habits in Taiwan. In December 2015 there was a total of 11.593 million non-repeated Internet users, which comprised 87.7% of the online population in Taiwan. On average, each user viewed audiovisual content 216 times and spent 1,139 minutes viewing audiovisual content, and each user streamed an average of 6 works of audiovisual content per visit.
In December 2015 in Taiwan, the ratio of male to female online audiovisual users was 53% to 47%. As for the browsing situation, male users significantly outnumbered female users, and on average male users browsed for audiovisual content nearly 1.5 times more than female users and spent twice as much time viewing audiovisual content.
Users aged 25-34 made up the largest age group, and in their using habits both the amount of times that each viewer viewed audiovisual content and the average viewing time exceeded that of 15-24 year-olds. However, the 6-14 age group had the best performance in terms of visits to audiovisual websites.
As for the website ranking, Google Sites had a total of 9.74 million non-repeated users, and on average each user searched for audiovisual content 190 times and spent 469 minutes viewing content. Yahoo Sites was next and had a total of 8.45 million non-repeated users, and on average each user searched for audiovisual content 23 times and spent 116 minutes viewing content. Facebook was the third most popular site with 7.93 million non-repeated users, and the average user searched for audiovisual content 48 times and spent a total of 60 minutes viewing content.
The number people who searched for audio visual content on Youtube was highest on the Warner Music @ YouTube、SonyBMG @ YouTube, and UMG @ YouTube channels. Of the top twenty most viewed YouTube channels, the VEVO @ YouTube channel had the largest amount of both searches and time spent viewing content.
(TR/Phil Sweeney)
