MagnaChip Semiconductor announced an expansion of the company’s High Frame Rate (HFR) OLED DDIC product line for smartphones with the introduction of new DDIC products. HFR is a technology that improves the image quality by increasing the number of frames (images) used per second. This is a vital technology for 5G smartphones, as it facilitates a vivid and smooth visual experience for users.
Anticipating the surge in demand for the 5G smartphone market, MagnaChip has launched five HFR OLED smartphone DDIC products to date, following its early start in research and development efforts. In 2018, MagnaChip began development of an HFR 120Hz DDIC for FHD+ OLED smartphone displays and, in 2Q 2019, became the first company in the world to start mass production of the HFR OLED products. All of MagnaChip’s HFR OLED products support 120 to 144Hz for FHD+ displays or 90 to 120Hz for QHD+ displays.
In particular, with the recent release of a super small size product with the optimal frame rates of FHD+ at 144Hz and QHD+ at 120Hz, MagnaChip is solidifying its standing among the leaders in the premium OLED DDIC market. MagnaChip’s products are renowned for their robust performance and stability in the market, and MagnaChip has consistently earned design wins with global mobile phone manufacturers promptly after launch.
The growth in the global smartphone market is expected to be driven by the wave of new 5G smartphones from the leading smartphone manufacturers. According to Omdia, a market research firm, global 5G smartphone shipments will reach 200 million units in 2020 and will grow five times to 1 billion units, accounting for 60% of all smartphone shipments in 2023. Recognizing this market momentum, MagnaChip is rapidly expanding its HFR OLED DDIC product line with the new products announced today, and it plans to roll out additional new products in the near future.
“The 5G smartphone industry is booming and with our innovative HFR OLED technologies, we will continue to take the lead in developing high-end smartphone DDICs,” said YJ Kim, the Chief Executive Officer of MagnaChip.
