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说好的普及呢? 3D电视日本销售量仅2.5%
 

【CTIMES / SMARTAUTO ABC_1 报导】    2010年11月25日 星期四

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3D电视推出至今,只闻市场一片看好声,却不见真正的销售数字,令人无从得知3D电视的占有率究竟如何,而近期终于有市调单位提出针对日本市场的相关调查数据。根据市调公司BCN调查指出,截至2010年9月,3D电视在日本FPD电视市场中所占的比例仅为2.5%。这2.5%电视当中,约五成为不内附3D专用眼镜的3D Ready机型,目的是降低整机的售价,待未来3D内容成熟,消费者可再另行购买相关的眼镜等配件。若扣掉这一部份,真正购买内附3D眼镜的电视,这样的消费者真的是少之又少。

专家指出,虽然各大电视厂商相继推出3D电视,然而3D电视的销售状况却十分艰困,目前并未有如各厂商预期的那样强劲成长力道。而3D电视普及率不如预期的主要原因,一般认定为3D内容不足、与产品价格高等两大主因。在内容的问题方面,目前市面上的3D节目少之又少,而3D电影的蓝光光盘也只有少数几种,可播送3D电视的电视台,在日本也只有日本BS放送,及SKY Perfect JSAT等几家电视台。至于价格问题方面,就以超过40吋以上的产品来比较,3D电视平均价格比起普通2D电视都贵超过5成以上。在这种情况下,相关厂商既使不断推出3D电视,销售状况也好不起来。

专家认为,在日本市场上,许多电视厂商都赞成将3D显示内建为未来电视产品的标准功能。这有可能是因为厂商了解,外加3D功能而导致电视价格增加,消费者并不会多花钱来购买一台基本上没有用途的3D功能电视,所以才希望藉由将3D功能升格为标准配备,让消费者不买也不行。不管如何,3D电视的第一场市场考验,目前已经吃了败仗。未来如何让3D电视普及率持续提升,不只在内容问题的解决,厂商的销售策略也必须跟着改变才行。

關鍵字: 3D显示  2D转3D  3D裸视 
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Only Chen发言于2010.11.26 11:21:00 AM

今年耶誕新年禮物銷售首推

觸控平板電腦、黑白電子書、遊戲機、Smart 網路 TV、Net-Book...等

==================================================================

5 tips for holiday electronics shopping

Experts say TV shoppers should wait until December for the best deals. Prices tend to jump again in late January.
Experts say TV shoppers should wait until December for the best deals. Prices tend to jump again in late January.

(CNN) -- Prices on consumer electronics products can be pretty recession-blind. The iPad -- a hot tablet computer on the wish lists of 6- to 12-year-olds -- starts at $500 and climbs to $830. Microsoft's no-controller gaming system, Kinect, another hot item, runs $300 to $400 when you include the Xbox 360.

And 3-D television starts at about $1,200. Yikes.

That said, there are deals to be had; you just need a few tricks up your sleeve. CNN turned to consumer electronics and holiday shopping experts to come up with this list of five tips to guide your holiday tech shopping in 2010.

1. Pretend you're at a swap meet.

Ignore that little voice in your head that says things like, "I can't haggle prices with employees here; they're wearing matching vests and name tags!"

Ramon Llamas, a senior analyst at IDC, said consumers at big-box stores like Wal-Mart, Target and Best Buy should argue prices with employees.

Bring your smartphone so you can do research on the fly, he said, and then show a store employee a lower price you found online.

"Information is going to be your sword. That's going to be the power that you're going to wield," he said. "Negotiate away."

If this info-sword trick doesn't actually help you get the price down, Consumer Reports' Mike Gikas says, shoppers should ask for package deals. If you do buy a 3-D TV, for instance, ask for extra 3-D glasses (about $100 each) to be thrown in.

2. If you buy a TV, buy big (and not 3-D).

Black Friday -- the day after Thanksgiving -- gets all the hype for great shopping deals. But for high-end electronics, experts said, it's smart to skip the mania. Instead, search for deals online, and keep looking well into December.

Gikas, of Consumer Reports, said the best TV deals won't happen until after Black Friday. And Dan de Grandpre, editor-in-chief of the site DealNews, said that all of the big discounts will hit the big TVs -- mainly those 50 inches and larger.

Smaller TVs already have been discounted, he said.

"It is smart to buy TVs during the holidays," de Grandpre said. He added that TV prices tend to jump up after the season, usually in late January.

Some experts warn against buying 3-D TV this holiday season. It's relatively expensive since it's so new, and there are some tech kinks to be worked out. Some people find the glasses nauseating, and it may be hard to see sharp 3-D effects if you're sitting at a strange angle from the TV.

Within two years, the prices will come way down, de Grandpre said.

"Let's face it: There's no content for it, and it's really expensive," he said.

3. Grab gaming systems soon.

Retailers are overstocked with many of the year's hot tech items. Don't expect TVs to sell out fast this year, said Gikas, of Consumer Reports.

But gaming systems may be another story.

If you're looking for the Microsoft Kinect, Nintendo Wii or Sony Move, grab one the first chance you get, de Grandpre said.

"Get 'em while you can, because you never know if you're going to be able to get them later in the season," he said.

This should be especially true for the Kinect and the Move, both of which went on sale in the U.S. this fall. There may be fewer shortages for the Wii system, which hasn't had a major overhaul since it came out four years ago.

4. Don't give the gift of a monthly payment.

No one wants to pay for their own present.

But if you give tablet computers, smartphones or certain e-readers as presents this holiday season, you may inadvertently drop the gift of monthly payments on the backs of your friends and family members.

Phones are perhaps the best examples. According to data compiled by the blog Gizmodo, the Apple iPhone 4 retails for $199 but will cost its user a total of $1,999 over the course of a two-year service contract with AT&T, and that's on the cheapest plan offered. The Droid Incredible, on Verizon, is even worse, according to Gizmodo, with a minimum cost of $2,359 over two years.

Some tablet computers and e-readers also come with these hidden costs. If you want to get someone a tablet or e-reader with a 3G connection -- as opposed to Wi-Fi, which is free but is accessible in fewer locations -- look to see whether it's a "no contract" or "pay as you go" device. If so, the giftee can choose whether he or she wants to use the wireless connection and pay the fee.

Otherwise, your friends and family members might start resenting you each month when a data bill comes in the mail.

5. Do give the gift of reduced monthly bills.

Conversely, some electronics can actually save your loved ones money.

De Grandpre, of DealNews, suggested that consumers look at Blu-ray players that also bring internet-based programming -- like Hulu TV shows and Netflix movies -- to your living room television. Some have Wi-Fi connections; they cost about $100, and they could allow your loved one to drop the monthly cable bill.

Apple TV, Boxee Box, Roku and Google TV also bring internet programming to TV -- and with TV interfaces that are supposed to simplify the process. Google TV has caught some flak from tech reviewers, including Walt Mossberg at the Wall Street Journal, because it's tough to use and doesn't have much programming.

For technophobes, it's smarter to go with the Netflix-enabled Blu-ray player, de Grandpre said, so that even if they're not familiar with getting internet content on the TV, at least they'll know what a Blu-ray player is.

Only Chen发言于2010.11.26 11:02:56 AM
3D TV的普及,除了價格因素外,全方位高畫質裸視3D技術也是一大主因!?這至少要5年的時間吧!!
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