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讨论新闻主题﹕[专栏]从HTC看小米：给社群愈多，回馈愈多！

新闻提要

曾经长踞股王位置、被誉为台湾骄傲的HTC，如今那意气风发的光采，似乎褪下不少。「我已打过美好的一仗！」想象着周永明发出这样的感叹。 HTC确实在智能手机崛起的关键时刻，抓紧机会，勇于压重注转做品牌一搏。这是一场豪赌，几次漂亮的出击，让她站上了与苹果、三星、Nokia等大厂同台较劲的地位，在短短几年内，HTC已成为一个响亮的国际品牌。然而，路遥知马力，即使是Nokia，仍是难逃一代拳王的命运。过去这一、两年中，HTC在欧美市场被三星打得满头疱，甚至连华为都让他们深感威胁。因此，在中国赢回一城就成为HTC今年的最大使命。4月在北京召开的HTC One上市发表会，确实办得有声有色，他们大打感性牌，要让新手机成为用户最私密的伙伴，参与他们生命中最美好的瞬间

引言回复 : Re : Re : [專欄]從HTC看小米：給社群愈多，回饋愈多！

主题：

文章内容：

<table width="90%" cellspacing="1" cellpadding="3" border="0" align="center"><tr><td>Captain Wu 提到:
<tr><td class="quote"><span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">沒錯，軟體是很重要的，一個能引人會心一笑的小功能也是抓住使用者的方法；昨天我用 Samsung S3 <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">的時候，需要將一個簡訊轉發，在iPhone <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">上是 click <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">在觸控的一個icon <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">再去挑哪些訊息要轉發， <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">而S3<span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">螢幕上我找了好幾圈找不到這樣的icon<span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，最後求教於我的兜妥兒才知道原來是押著該訊息不放，兩秒就會跳出功能表 – <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">就跟PC<span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">的右鍵一樣，當下小弟就會心一笑，也覺得我用 iPhone <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">換這隻S3<span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">是正確的決定。<o:p></o:p>
   <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">還有，品管一定要做好，消費者對品牌的認同是慢慢累積的，建立難，破壞容易，htc <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">之前One <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">的品質不穩風波到現在已經演變成使用者對htc <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">產品品質的不信任感（我好幾個朋友都有這種印象） <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">； <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">品質又分設計品質還有生產品質，這兩者都要好才能讓使用者有一種 ‘<span style="FONT-FAMILY: "新細明體","serif"; COLOR: #00b050; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">有你真好’ <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">的感覺， <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">這也是口碑轉介紹的來源，真不知道 htc <span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">的產品經理是怎麼幹的，竟然沒有管好自家的品管。可能也是出貨壓力太大吧。
<span style="FONT-FAMILY: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">
<table border="0" cellspacing="1" cellpadding="3" width="90%" align="center">
 <tbody>
 <tr>
 <td>Ernielei : </td>
 </tr>
 <tr>
 <td class="quote">工廠如果可以把自己轉型為服務業，從軟實力上?手完成消費者的需求，把製造當成一種實現消費者需求的過程，而不是結果。蘋果用的是軟件加上硬件的垂直整合，谷歌大神用的是軟件加上一部分硬件的主動出擊。未來的霸主應該是用軟件滿足消費者多樣需求的粘滯性帶領的風潮。宏達電要在軟件上多下功夫了，硬件的領先是一個相對的觀念，硬件提供載體但是很快就會被追趕超越，唯有軟體才是消費者真正的需求，也唯有軟體才能引起消費者的追隨及忠誠度，當然這裏面還有美學的表裏，相信宏達電是少數擁有這樣能力的公司，唯一要改變的是行銷手法及高層的思路，我還在支持宏達電，但是能支持多久端視宏達電是否還能滿足我這樣一個消費者的需求與情感。</td>
 </tr>
 </tbody>
</table></td></tr></table>

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